Taller de creatividad para integrar la co-creación con IA en ecosistemas de emprendimiento universitario
DOI:
https://doi.org/10.37636/recit.v9n2e446Palabras clave:
Creatividad, Inteligencia artificial, Ecosistema emprendedor, Educación superior, Lluvia de ideasResumen
En un contexto de creciente adopción de la inteligencia artificial (IA), este estudio exploratorio de enfoque cualitativo, tuvo como objetivo diseñar un taller piloto de lluvia de ideas asistida por IA, centrado en la etapa de ideación del proceso emprendedor, dentro del programa de Cimarrones Emprendedores de la Universidad Autónoma de Baja California (UABC). El taller se orientó al diseño de portadas de videojuegos por su pertinencia con los intereses formativos de la Facultad de Arquitectura y Diseño (FAD), campus Mexicali de la misma institución. El taller tuvo una duración de una hora y contó con seis estudiantes de la FAD, que cursaban la etapa terminal de sus respectivos planes de estudio: dos estudiantes de Diseño Industrial, dos de Diseño Gráfico y dos de Arquitectura. Mediante la técnica observación participante y guía de observación se documentó el desempeño de los participantes del taller. Los hallazgos sugieren la necesidad de fortalecer la alfabetización en IA e impulsar mecanismos que faciliten las interacciones interdisciplinarias entre estudiantes. Como contribución, se propone una estructura metodológica simplificada para implementar talleres similares en ecosistemas de emprendimiento universitario, con énfasis en el registro del proceso creativo.
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