Taller de creatividad para integrar la co-creación con IA en ecosistemas de emprendimiento universitario

Miguel Angel Dominguez Cruz; Alejandro José Peimbert Duarte; Carolina  Medina Zavala; David Alejandro Becerril Varela; Nadia Marisol  Camarillo Ramos

doi:10.37636/recit.v9n2e446

Authors

Miguel Angel Dominguez Cruz Facultad de Arquitectura y Diseño, Universidad Autónoma de Baja California, Blvd. Benito Juárez S/N, Unidad Universitaria, 21280 Mexicali, Baja California, México. https://orcid.org/0009-0009-5007-4343

Competing Interests

The author declares that there are no competing interests related to the research presented in this manuscript.
Alejandro José Peimbert Duarte Facultad de Arquitectura y Diseño, Universidad Autónoma de Baja California, Blvd. Benito Juárez S/N, Unidad Universitaria, 21280 Mexicali, Baja California, México. https://orcid.org/0000-0003-4209-0203

Competing Interests

The author declares that there are no competing interests related to the research presented in this manuscript.
Carolina Medina Zavala Facultad de Arquitectura y Diseño, Universidad Autónoma de Baja California, Blvd. Benito Juárez S/N, Unidad Universitaria, 21280 Mexicali, Baja California, México. https://orcid.org/0000-0002-8896-1927

Competing Interests

The author declares that there are no competing interests related to the research presented in this manuscript.
David Alejandro Becerril Varela Facultad de Arquitectura y Diseño, Universidad Autónoma de Baja California, Blvd. Benito Juárez S/N, Unidad Universitaria, 21280 Mexicali, Baja California, México. https://orcid.org/0000-0002-1132-4524

Competing Interests

The author declares that there are no competing interests related to the research presented in this manuscript.
Nadia Marisol Camarillo Ramos Facultad de Odontología Mexicali, Universidad Autónoma de Baja California, Zotoluca y Chinampas S/N. Fracc. Calafia, 21040 Mexicali, Baja California, México. https://orcid.org/0009-0004-3399-8409

Competing Interests

The author declares that there are no competing interests related to the research presented in this manuscript.

DOI:

https://doi.org/10.37636/recit.v9n2e446

Keywords:

Creativity, Artificial intelligence (AI), Entrepreneurial ecosystem, Higher education, Brainstorming

Abstract

In a context of growing adoption of artificial intelligence (AI), this exploratory study with a qualitative approach aimed to design a pilot AI-assisted brainstorming workshop, focused on the ideation stage of the entrepreneurial process, within the Cimarrones Emprendedores program of the Universidad Autónoma de Baja California (UABC). The workshop focused on video game cover design due to its relevance to the educational interest of the Faculty of Architecture and Design (FAD), campus Mexicali of the same institution. The workshop lasted one hour and involved six students in the final stage of their respective degree programs: two Industrial Design students, two Graphic Design students, and two Architects students. Using techniques such as participant observation and observation guide, the performance of the workshop participants was documented. The findings suggest the need to strengthen AI literacy and promote mechanisms that facilitate interdisciplinary interactions among students. As a contribution, a simplified methodological structure is proposed to implement similar workshops in university entrepreneurial ecosystems, with an emphasis on documenting the creative process.

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