C-Waste: educación ambiental para el desarrollo sustentable en comunidades urbanas
DOI:
https://doi.org/10.37636/recit.v9n3e462Palabras clave:
Desarrollo sustentable, Educación ambiental, Residuos sólidos urbanosResumen
La gestión de residuos sólidos urbanos es un desafío global crítico que requiere una transición hacia enfoques de economía circular y educación ambiental. Este artículo presenta el desarrollo y análisis de C-Waste, una aplicación móvil de educación ambiental diseñada para promover prácticas sostenibles de gestión de residuos y consumo responsable en comunidades urbanas, específicamente en Tecate, Baja California, México. El objetivo principal es evaluar cómo las tecnologías digitales pueden facilitar el cambio de comportamiento ecológico. Adoptando una metodología de estudio de caso a partir de una prueba piloto llevada a cabo en el Centro Comunitario El Florido IV Seccion dirigida a una población de 500 usuarios, la investigación abarca cuatro etapas: el diseño de un Modelo Canvas (BMC), el desarrollo de la aplicación móvil, su difusión pública multicanal y un análisis preliminar. Los resultados demuestran la estructuración de un BMC viable que alinea los recursos tecnológicos con los objetivos socioambientales. La aplicación traduce eficazmente los datos ecológicos en una herramienta que integra ludificación y el marco de las 5R (rechazar, repensar, reducir, reutilizar, reciclar). Además, se implementó una estrategia digital en plataformas como YouTube, Instagram y Facebook para maximizar la participación social. En conclusión, la iniciativa C-Waste ilustra que integrar herramientas digitales, modelos pedagógicos y alianzas multisectoriales cierra efectivamente la brecha entre información y acción, empoderando a los ciudadanos para adoptar hábitos sostenibles.
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Todos los datos pertinentes que respaldan los hallazgos de este estudio, incluidos el diseño conceptual y el modelo de negocio (Business Model Canvas) de la aplicación C-Waste, están disponibles en el artículo. No se generaron conjuntos de datos externos adicionales durante esta fase de la investigación.
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Derechos de autor 2026 Edgar Armando Chavez-Moreno, Maria Virginia Flores-Ortiz
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